The NBA is one of the biggest basketball leagues in the world, but it’s currently facing a noticeable drop in viewership. Through November 21 of the 2024-25 season, NBA broadcasts on ESPN have seen a 28% decline, averaging 1.772 million viewers per game. Meanwhile, TNT has also experienced a 3% drop, despite a recent boost from marquee matchups.
Fans, analysts, and even players have weighed in on why interest is declining—and today, we’re breaking down some of the biggest reasons behind the NBA’s viewership slump.
The “Curry Effect” and the Three-Point Revolution
Stephen Curry has transformed the landscape of the NBA since he entered the league. His three-point shooting has influenced both rising stars and established players, shifting how the game is played. Inspired by Curry’s deep-range accuracy, many players now prioritize three-pointers over traditional two-point shots, valuing their efficiency and highlight-worthy appeal.
However, the Curry Effect has also had unintended consequences. With more players relying on long-range shooting, critics argue that the league has become too soft and lacks the physicality that defined the game during the Shaquille O’Neal and Kobe Bryant era, a time many fans view as the NBA’s golden age.
Soft officials and ejections
Another major factor frustrating fans and the players is the increasing influence of referees on the game. Many believe that officials are too quick to call fouls, often penalizing players for minimal contact or routine plays. This shift causes a softer style of basketball, with referees quickly interrupting moments of physical intensity by blowing the whistle.
Players are also facing ejections for actions once considered part of the game, such as hanging on the rim after a dunk, trash-talking, or expressing frustration over controversial calls. These decisions not only disrupt the flow of the game but also diminish the emotional and competitive edge that fans love. Critics argue that the league’s overreliance on strict officiating is watering down the excitement and pushing fans away from the sport.
NBA stars frequent absences
Another issue affecting viewership is load management. While players like LeBron James and Kawhi Leonard are household names, their frequent rest days frustrate fans who tune in expecting to watch superstars in action. With ticket prices and TV subscriptions at a premium, fans are less inclined to engage when they can’t guarantee seeing their favorite players suit up.
Despite the viewership decline, the league has continued to produce electrifying moments, from Ja Morant’s highlight-reel plays to the rise of young stars like Victor Wembanyama. Yet, the overall viewing experience has changed, and not all fans are on board. However, the NBA must decide whether to adjust its approach to bring back lost viewers or continue doubling down on its modern style.
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Do you think the NBA needs to make changes to bring back the excitement, or is the game evolving for the better? Tell us about your thoughts in the comments section!
Ojus, the founder of Swish and Slams, brings over 12 years of experience as a basketball player to the table. His love for the game and his passion for sharing knowledge led him to create this platform.
With Swish and Slams, He aims to provide fans with a trusted and informative source of basketball news. His expertise and dedication ensure that the content delivered is accurate, engaging, and relevant to the basketball community.
